capabilities

Since 2004 we have continued to refine our process and build key partnerships. The Wield SERVICE STACK is our strategy-driven approach that continues to produce market-leading brands and web properties that deliver measurable results for our clients.

platforms
our process
why wield?

platforms

Our expertise and partnerships with a wide range of content management (CMS), ecommerce platforms, and other frameworks allow us to efficiently determine and implement the best solutions to meet to our clients' needs. We have established relationships with key technology partners equipping us with a range of carefully cultivated resources to provide best-in-class applications.

our process

The importance of strategy cannot be overstated—it is the foundation of any challenge we pursue and tackle. Every idea and resulting approach is vetted with thorough exploration and analysis, then paired with the appropriate technology, creative, and advertising mediums. Our perserverance and attention to detail produce market-leading brands that connect, captivate, and convert.

why wield?

We manage all the moving pieces of your digital brand strategy, allowing you to focus on running your business. Though we may never know your business as intimately as you, we'll never stop learning. We are passionate about what we do and dedicated to helping your brand thrive within this ever-expanding media landscape.

What Our Clients Think

“Like most small businesses, we need to harness the power of online marketing to grow. However, my partners and I don't have the time to master numerous online strategies. Neither do we have the budget to hire our own IT department.

That's why we are so glad we've found Wield. They specialize in helping each small business find its own private gold mine of traffic and revenue online.

Here's how they did it for us. First, they took the necessary time to understand our business. They also profiled our best customers so they could find lots more of them online. We love their approach of testing small and inexpensively until they refine the right strategy to bring us a dependable stream, and then a river, of new and well-qualified customers. Once they identify a winning strategy, they scale it up methodically and carefully, with a watchful eye on our marketing ROI. They make everything transparent in crystal-clear reports that show exactly what they are doing, where our new customers are coming from, their cost of acquisition, conversion rate, and repeat sales revenue. This means that the funds we invest in marketing are not shots in the dark but profitable investments with measurable ROI. As a result of all this, we are experiencing outstanding and consistent sales growth we could not have achieved without Wield.

They are honest, reliable, down-to-earth, easy to work with, totally professional, and really smart. They are a core factor behind our company's rapid and relentless growth.

In our small business, we prefer to invest our time doing what we do best and delegating the rest to good people. This is why Wield has become our go-to partner for online marketing.

If you are less than thrilled with your marketing results, I recommend you take a look at Wield. Even if you don't hire them, just listening to their process and learning from the tips they share on their website will give you valuable insights on how to market your business online much more profitably.“

Gary Bencivenga
Author, Marketing Bullets
Partner, Fresh-Pressed Olive Oil Club

digital business strategy

The master plan for a competitive brand.

Discovery & Communication
Market & Brand Research
Competitor Insight

Consumer Experience Mapping
Historical Data Analysis
Content Inventory

Wield excels in collaboration—working together with our clients in an enjoyable and rewarding approach that delivers strong results. Our work within dozens of verticals has provided us with a wide range of industry insight and experience that directly benefits your business. From day one—we immerse ourselves in your current business model, business plan, and specific industry. Wield strategies balance market exploration and data analysis with the appropriate technology, creative, and advertising mediums to position your brand within your market.

partners

Google Analytics
Google Webmaster Tools
Google Adwords Certified Partner
Google Partner
SEMRush

Digital Marketing

Don't be everywhere. Be everywhere that matters.

Market Research
Historical Data Analysis
Consumer Experience Mapping
Content Creation
Ad Writing
Media Planning & Buying
Search Optimization
Social Media

Email Marketing
Paid Search
Display Ads
Native (CDN)
Inbound Marketing
Analytics & Measurement
Performance Analysis & Reporting
Consultation & Auditing

Successful advertising evolves at the same pace as the ever-expanding media landscape and continually re-discovers, for each and every approach, how best to connect with the target audience. Everyday we explore the needs and behaviors of today’s consumer so we can understand and anticipate their motivations. This insight allows us to position your brand across critical touch points, meeting your consumers wherever they are and wherever they go. READ MORE

brand identity

Refine your mission. Define your brand.

Brand Research & Analysis
Market Research & Analysis
Message & Tone Guide

Style Guide
Logo & Branding
Visual Collateral Assets

Defining the personality of your brand is the crucial first step in differentiating your business from your competition. A thoughtfully crafted and purpose-driven brand identity ensures consistent messaging and style across all channels and marketing efforts—forming the foundation on which consumer trust and loyalty is conceived. Your brand identity is comprised of your company’s unique vision, position, voice, look and tone. Working together, we’ll develop a brand identity that firmly positions your company within the constant flux of today’s digital market space.

partners

Google Analytics
99 Designs
Adobe Creative Cloud

Web & Mobile

Captivating user experiences with deliberate user interface design.

User Interface (UI) Design
User Experience (UX) Design
Custom Web Applications
Custom Sales Process
Ecommerce Everything!

Content Management System (CMS)
Customer Relationship Manager (CRM)
Ad Serving
Browser & Device Testing

By establishing an understanding of the needs and behaviors of today’s consumer we design user experiences that guide the consumer through your sales process and on to your point of conversion. Wield has expertise in a wide range of content management (CMS), ecommerce platforms, and other frameworks including Wordpress, Shopify, Nexternal Solutions, Woocommerce, and more. For more complex requirements, we build custom web applications from the ground up to solve the specific business challenges of your brand.

Creative

Smart story-telling for today’s digital consumer.

Ad Creation (digital & print)
Integrated Campaigns
Graphic Design

Copywriting
Content Development
Media Asset Acquisition

Design is more than aesthetics. At Wield, we embrace the tenet form follows function. The final product—whether it’s a website, app, print ad, or graphic—is created to serve a purpose. Good design, visual and verbal, tells a story that connects with the consumer on an emotional level, engaging the user and solving challenges.

partners

Adobe Creative Suite
Bigstock
iStock
Adobe Stock

Digital Infrastructure

Purpose-built foundations for mission-critical operations.

Website & Application Hosting
Email Hosting
Email Delivery (Campaign)
Email Delivery (Transactional)
Ad Serving
Content Delivery Network (CDN)

DNS Hosting
Domain Registration
Performance Tracking
Site Security & Monitoring
PCI Compliance
Payment Processing

With unhindered access to and collaboration between the application and the infrastructure upon which it’s built, we can deliver the performance, reliability, security, and compliance that your digital environment requires. When the infrastructure is fine-tuned and configured specifically for the needs of your project, the results are superior. We have established relationships with key technology partners enabling us with the necessary resources to provide solid foundations.

partners

Google Cloud
BluePay
Rackspace
Authorize.net
New Relic
Tunnelblick
Coda

Ongoing Support

When your project launches, our partnership soars.

From our very first conversation, throughout your entire relationship with us, we’ll work with you to develop creative solutions that address your specific business challenges—both the challenges you are currently working to overcome as well as any future challenges that are inevitable. Discover the Wield difference, and call us today!

partners

Google Analytics
New Relic
Litmus
Skype
Slack
Screenhero
Podio